Content Services

Custom Content Creation

Multimedia storytelling that excites, informs & inspires your audience

Intro

Rely on our professionals to create branded content that earns the trust & attention of your audience.

The Canadian Press is Canada’s leader in reporting bilingual multimedia news and delivering first-rate journalism. Our commercial division’s custom content team creates unique, branded content for your exclusive use and specific to your audience, topics, and tone.

What We Do

Agencies and brands consistently rely on our storytelling expertise.

Engage

Our content helps engage audiences across blogs, email campaigns and social media channels.

Achieve

We help clients achieve their business, PR and content marketing goals with custom content solutions tailored to their needs.

Drive

Our custom content solutions help drive awareness, boost engagement, build loyalty, and generate leads and sales.

Keyword

News Pro from The Canadian Press features a live editorial calendar and coverage plans that give communications professionals real-time visibility into upcoming news events and stories.

Keyword

News Pro from The Canadian Press features a live editorial calendar and coverage plans that give communications professionals real-time visibility into upcoming news events and stories.

Keyword

News Pro from The Canadian Press features a live editorial calendar and coverage plans that give communications professionals real-time visibility into upcoming news events and stories.

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Articles per year

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Photos & Graphics Per Year

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Video & Audio Clips Per Year

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CP Journalists Across Canada

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AP World News Articles, Photos & Video Per Year

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Articles per year

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Photos & Graphics Per Year

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Video & Audio Clips Per Year

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CP Journalists Across Canada

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AP World News Articles, Photos & Video Per Year

Why do clients choose us?

We deliver on-brand, high quality content that goes beyond expectations.

We specialize in getting the results you need with compelling storytelling that focuses on people and their passions through our journalistic lens.

Writing

We create content that’s on-brand, on budget and on time. Our experience ensures we capture your vision and voice perfectly through efficient, stress-free collaboration.

Photography & Videography

We create content that’s on-brand, on budget and on time. Our experience ensures we capture your vision and voice perfectly through efficient, stress-free collaboration.

Graphic Design

We help scale your volume of high-quality content. Save time by letting us find and manage the best professionals to fill gaps in your content calendar, freeing up your staff to focus on their strengths.

Writing

The Canadian Press is a reputable source for fast, accurate news content. Audiences expect 24/7 news, and they respect sources that get it right – we deliver on both counts.

Photography & Videography

The Canadian Press is a reputable source for fast, accurate news content. Audiences expect 24/7 news, and they respect sources that get it right – we deliver on both counts.

Graphic Design

The Canadian Press is a reputable source for fast, accurate news content. Audiences expect 24/7 news, and they respect sources that get it right – we deliver on both counts.

Highly vetted national & global network of professionals

Our editors and directors hand-select the right experts for your brand and project, often covering specific locations or tight timelines and budgets that others cannot.

Writing

Publish well-written, compelling branded content tailor-made for your exclusive use by high-quality freelance copywriters that CP’s custom content team hand-picks for you.

Photography & Videography

For more than 35 years, clients have trusted CP’s national network of 200-plus freelance photographers and videographers to capture high-quality PR, marketing and editorial images specific to their brand and delivered on time and as quoted.

Graphic Design

Rely on the experienced designers and editors from CP’s custom content division to produce eye-catching, custom-designed graphics, web tools, quizzes and polls that get noticed.

Custom Branded Content - Powered by The Canadian Press

Review a sample portfolio from our Custom Content team. Contact us to see more.

How to get started

Ready to create amazing, authentic content that drives results? Let's get started!

We specialize in getting the results you need with compelling storytelling that focuses on people and their passions through our journalistic lens.

Start with a call

We’ll discuss your needs, explore your ideas and learn more about your brand.

Define your goals

Together, we’ll identify your objectives and determine the right content strategy to reach your audience.

Bring your vision to life

We’ll work with you to create and finalize compelling custom content that connects with your audience and delivers results.

FAQ: Custom Content from The Canadian Press

What is CP Custom Content?

CP Custom Content is tailored storytelling created by The Canadian Press’s team of experienced journalists, editors, photographers, and multimedia producers. We craft original articles, videos, graphics, and other assets that help organizations communicate their messages with the credibility and quality CP is known for.

Who is custom content for?

It’s designed for brands, agencies, government organizations, and associations that want to engage audiences through high-quality, journalistic storytelling – whether for websites, newsletters, campaigns, or social media.

How does custom content differ from regular CP news coverage?

While it reflects the client’s goals and messaging, it’s produced with the same professionalism, accuracy, and clarity that define CP journalism.

What types of content can CP create?

We produce a wide range of materials, including feature stories, branded articles, event and brand photography, video segments, infographics, social media content, and full multimedia campaigns. All projects can be customized to your brand’s tone, style, and audience.

Can you help with content strategy and planning?

Yes. Our team can assist from start to finish, from developing story ideas and editorial calendars to producing and distributing content that resonates with your audience.

Can The Canadian Press distribute our custom content?

Absolutely. Through placement on thecanadianpressnews.ca, your custom content can reach audiences across Canada. Or, we can provide assets for you to share through your own channels.

How long does it take to produce custom content?

Every project begins with a discovery session to understand your goals and audience. From there, our editorial team manages writing, editing, design, and approvals to ensure the final product meets your standards and timeline. Timelines vary depending on project scope and format. A single article can often be completed within days, while larger multimedia campaigns may take several weeks. We’ll provide a clear schedule upfront.

Partner with Canada’s trusted news leader for content & services to help grow your business

A response in 24 hours from a knowledgeable specialist. – Answers to your questions about pricing and more. – A demo or free trial of our content and services.

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